TOOLKIT

Essential Worksheets, Checklists, Guides, and Templates for B2B Marketers

The first step to “level up” your marketing efforts is to get key information assembled in one place. Each of these tools are FREE for clients to download, review and use immediately.

Need help? We can work with you to leverage these tools and convert them to action!

Fractional’s Favorite 40 Martech Tools

Fractional's Favorite 40 Martech ToolsOur Favorite Marketing Technology ToolsInside You Will Learn: Our favorite 40 marketing technology tools out of the thousands now available Review tools for social, search, email, analytics, content and beyond Determine the right...

ABM Essentials

ABM Essentials Account Based Marketing Explainer Inside You Will Learn: • Why ABM campaigns produce the best ROI • Key steps and considerations for building your program • A sample ABM cadence Thank you for your interest! Here is...

Persona Workbook

Persona Workbook How to build the perfect persona for demand gen Inside You Will Learn:• The benefits of building marketing Personas • Key research questions to uncover Persona insights• A template to create your own Persona profiles[et_bloom_locked...

Communication Planning Checklist

Communication Planning Checklist Inside You Will Get:• A handy checklist of inbound and outbound touchpoints• A printable reference document of communications options Thank you for your interest! Here is your access to the...

Google Search Ad Character Counter

Google Search Ad Character Counter Inside You Will Get:• A handy tool to build Google Search Ads • A way to keep track of the character count for ad copy Thank you for your interest! Click Here For Your Automatic Download!...

Inbound Metric Tracking Report

Inbound Metric Tracking Report Template Inside You Will Get:• A template for tracking Search, Social and Web site traffic• Suggested metrics to monitor and analyze performance• Visibility across inbound channels for an entire year ...

Positioning Explained

Positioning ExplainedHow to Create a Positioning FrameworkInside You Will Learn:• The ten steps to build a B2B market position• The top positioning categories for most B2B products and services• Research questions along with a positioning framework...

The SIC to NAICS Crosswalk

The SIC to NAICS Crosswalk A reference tool for determining industry categorization for your target market. Inside You Will Get: • A breakdown of industry categories to help define target markets• A complete list of matching 4-digit SIC and 6-digit NAICS codes• A...

InfoSmartz Flipbook

InfoSmartz Flipbook  A collection of witty and informative marketing info graphics Inside You Will Get: More than 3 dozen InfoSmart graphics Handy charts and diagrams that simplify conceptsNew ideas to jump start your marketing ...

The Fractional Framework

The Fractional Framework The structure for building a comprehensive revenue engine. Inside You Will Get: • The overall footprint for your marketing practice and deliverables• A complete list of elements from strategy to tactical execution [et_bloom_locked...

Intent-Based Demand Gen Explainer

Intent-Based Demand Gen ExplainerHow to leverage the power of AI for B2B Sales enablementInside You Will Learn:• The fundamentals of intent-based demand generation• The seven steps to build an intent-based program• Costs and benefits to evaluate intent-based...