by alison | Mar 18, 2019 | Toolkit
Positioning Explained How to Create a Positioning Framework Inside You Will Learn: • The ten steps to build a B2B market position• The top positioning categories for most B2B products and services• Research questions along with a positioning framework template Thank...
by Phineas | Jun 25, 2019 | Toolkit
The SIC to NAICS Crosswalk A reference tool for determining industry categorization for your target market. Inside You Will Get: • A breakdown of industry categories to help define target markets• A complete list of matching 4-digit SIC and 6-digit NAICS codes• A...
by Phineas | Jun 13, 2019 | Toolkit
InfoSmartz Flipbook A collection of witty and informative marketing info graphics Inside You Will Get: More than 3 dozen InfoSmart graphics Handy charts and diagrams that simplify conceptsNew ideas to jump start your marketing Thank you for your interest! Here is...
by alison | Mar 18, 2019 | Toolkit
The Fractional Framework The structure for building a comprehensive revenue engine. Inside You Will Get: • The overall footprint for your marketing practice and deliverables• A complete list of elements from strategy to tactical execution Thank you for your interest!...
by alison | Mar 18, 2019 | Toolkit
Intent-Based Demand Gen Explainer How to leverage the power of AI for B2B Sales enablement Inside You Will Learn: • The fundamentals of intent-based demand generation• The seven steps to build an intent-based program• Costs and benefits to evaluate intent-based...
