003: The Content Conundrum

003: The Content Conundrum

So much to produce. So little time to produce it. By now you understand that content is essential to contemporary marketing. There’s a direct relationship between marketing success and the quality and quantity of content. But creating a continous flow of it represents...
002: The Wisdom to Win

002: The Wisdom to Win

Multiple studies confirm that the marketing spend for small to mid-sized B2B companies ranges from 3% to 12% of revenue. A pretty wide gap. The disparity tends to align by industry. Manufacturing is at the lower end of the spectrum and pure-play technology companies...
001: Running with Social Scissors

001: Running with Social Scissors

Don’t walk. Run.Today, your biggest risk is not taking any risks at all. Yet many are quietly accepting invitations to The Dinosaur Club by carrying on as if nothing has changed and missing the virtual land grab that’s happening across the digital ecosystem – social...
The SIC to NAICS Crosswalk

The SIC to NAICS Crosswalk

The SIC to NAICS Crosswalk A reference tool for determining industry categorization for your target market. Inside You Will Get: • A breakdown of industry categories to help define target markets• A complete list of matching 4-digit SIC and 6-digit NAICS codes• A...
InfoSmartz Flipbook

InfoSmartz Flipbook

InfoSmartz Flipbook  A collection of witty and informative marketing info graphics Inside You Will Get: More than 3 dozen InfoSmart graphics Handy charts and diagrams that simplify conceptsNew ideas to jump start your marketing Thank you for your interest! Here is...