for B2B companies with marketing departments still in formation
Generate Revenue and Grow Your Business
Fractional Marketing Group provides advisory services for companies that need a part-time Chief Marketing Officer (CMO) along with specialized delivery services that extend the capabilities of your marketing department.
Small companies need marketing that sells.
Rank your company’s marketing sophistication on a scale of 1-to-10. Where do you stand? To grow you need to take it to the next level.
Drive More Revenue.
FMG is your sales-centric marketing source. Efficient, affordable, and unbiased.
Whether it’s building a marketing plan, optimizing campaigns, or developing marketing assets – We work independently or along side your team to prioritize and fulfill requirements at a fraction of the cost.
Fractional Marketing Group aligns with 5 steps to create scalable demand:
1) Target the Right People
• Develop an ideal customer profile with buyer personas
• Build and segment your marketing database
• Conduct research to understand the competitive landscape
2) Control Market Perception
• Become a trusted authority with thought leadership
• Develop a stream of content to prove it
• Ensure consistency of messaging across platforms
3) Build Initial Dialogue
• Create inbound and outbound touch points
• Deploy Account Based Marketing campaigns (ABM)
• Leverage marketing automation and efficiency tools
4) Follow Up and Convert
• Cultivate initial dialogs with ongoing nurture campaigns
• Score and qualify leads through the pipeline
• Convert to specific next actions
5) Expand the Relationships
• Stay in front of customers to grow the relationship
• Uncover opportunities to upsell and cross sell
• Seek referrals
Insource. Outsource. Your Source.
Two easy ways to get what you need:
- Add senior marketing expertise on a fractional basis
- Billed by the day, week or month
- Expand or reduce as needed
- Based on discreet deliverables
- Priced by project or fixed monthly fee
- Deployed through FMG’s independent network
Put these company experiences to work for you: